Camlin ad

This advertise tells us camlin marker is the only permanent marker.So they related this advertise to the life of person and without this marker he could not survive in this world.

PEPSI Commercial

This Ad shows the ID type of personality.In this ad they have used the famous personality to whom a boy is ignoring who is a pepsi fan.

GARNIER POWER LIGHT

BRAND ENDORSEMENT BY JOHN ABRAHAM, WHICH CREATES STRONG STIMULUS IN MEN WHO WANTS TO LOOK HANDSOME.
FREUDIAN THEORY OF PERSONALITY APPLICABLE HERE, SPECIFICALLY ID STAGE PEOPLE

ARMANI

This advertisement related to freudian theory of personality, and in particular it gives strong stimulus to ID Stage Personality community, to drive for that product.
Tag line also says " Hard to resist ".

According to me this ad belongs to id which has basic needs such as thirst for an individual immediate satisfaction.

This ad represents that a person who is thirsty n wants to drink something but not able to manage it. So suddenly he saw petrol pump n near petrol pump there is a pepsi fridge but unfortunately also saw a dog who is sitting next to pepsi fridge but he says "pepsi toh main peeke he rahuga" so he and his girlfriend try to hard to get the pepsi and they succeed n also succeed to get in into their car but they forgot their keys left out n dog is holding that keys.

So this is a id ad where u want to satisfy his need u do anything.

Punkaj Ratra
Roll No: 35
10th Batch

In the Fevicol Ad we can see two ply are joint together with Fevicol.
Body builders and also an elephant are trying to break the joint with their
full strength but are unable to break the same.
ANALYSIS
From this Ad LEARNING ELEMENTS are visible.
The Marketer is trying to create stimulus for Fevicol in the minds of people
by showing even elephants and body builders not able to break the wood
joint by Fevicol.
So, here stimulus is created for Fevicol.
In market we can see this advertisement has created strong drive among the
people for Fevicol.
The Marketer says "FEVICOL AISE JOD LAGAYE, ACCHE SE ACCHA NA TOD PAYE."
By saying this he tries to motivate people to purchase Fevicol for lifetime Durability
for their funiture and their other neccessities.
We can see strong drive of this Ad on people that they demand only Fevicol
which is inbuilt in thier minds.
People purchase again and again only Fevicol and not other substitutes.{REINFORCEMENT}
All the elements makes learning effective for Maketers.
Arvind Goyal
10th batch
Roll.no- 10

Trend Setter FIAT Punto...

Pepsi Advertisement - Funny home videos are a click away

According to my analysis this advertisemnet relates with freudian theory of ID personality.

This advertisement is for young people who adheres new trends.

Through this advertisement, Pepsi want to creat a need for ID kind of people.

This advertisement wants to convey the message that pepsi is for fearless people who dares to get more.

The last line of this advertisement "DARE FOR MORE" reflects that if you drink pepsi then you will be fearless. By showing two ladies fighting with so many men for pepsi, it is expected that the ID kind of people will adhere it.


Sarvesh Chaubey

10th Batch

Roll No. 78

Bajaj Pulsar 220 - The fastest Indian

A new phase of advertisement execution has been pioneered by Bajaj pulsar 220s new ad in the Indian market.

It is one of the highest CC bike from an Indian manufacturer to be launched in India.

The new ad showcases the bike with an international appeal. The ad seems to have been shot in the cowboy belt of Texas. Another point is that the ad shows the bike for approximately just about 10 seconds in an ad time of a minute. The ad isn’t making an emotional or a practical pitch. These types of ads are prevalent in the western developed world where the audiences have matured to advertisements. It’s a first-of-its-kind in India.

The ad ends with the words, “the fastest Indian”. For the first time, an Indian bike has boasted of the ‘speed’ feature. This has differentiated the bike from other bikes. This is a new thing too for Indian customers. Till now all bikes talked about mileage, looks, safety, comfort and other features since speed has never been a forte of these bikes due to their small cc engines. The new bike ventures into a very high cc category for Indian bikes where it doesn’t find any competition currently from Indian bikes atleast. There are other bikes with higher cc, but they are not as commercially viable as this in terms of looks, price and comfort.

The ad would definitely appeal to the urban young in the age group of 18-25 and surely influence them in buying the speed machine. The current scenario in the bike industry is changing...its not only mileage or looks but "SPEED" is considered the important factor among youths...

Analysis
As per my analysis of the ad it reflects the freudian theory of ID personality..."The fastest Indian" term states that if you own a Bajaj Pulsar 220 you would be the fastest Indian...In earlier times, speed has never been considered as the important factor in the Indian two wheeler market but currently the youth are attracted to speed and can go to any extent to own a speed machine. It also reflects with the current change in the Indian two-wheeler market where newer models are introduced keeping the SPEED factor in mind as the demand is increasing and oppurtunity to grasp a chunk of the market share.

Posted by: Vinod Mendonca
Batch: X
Roll No: 90

Pediasure add for healty child

In this add we can see a mother which always cares about her child & child who is typiacally non listener to mom when it comes to eating habits.
Also in one scene child had taken food but not ready to eat he says its too much & i dont like the taste too.
We as retailer need to identify the need for the mother that her child should be healthy by taking something which can fullfill the daily requirements for the gowing child.Its also essential for to help brain development due to which he/she can cop up with the compititive enviornment.
Hence in add it has shown in the end that if u give pediasure it will not only takes care of daily needs but also increses height of ur child, by showing that three pic of child wich is growing one after other. Also they shown all essential nutrients required for the health & brain development . For best use it can be taken with water also . Avilable in three flovers, i.e. Vanilla,chocolate & strawberry. So here we tried to create strong interlock between child & mother that this one nutrional drink which can help child to grow healthier the way mother wants him to grow. Whithout distrubing hios routine activity i.e. playing as its drinkable u can serve your child on time whichever place & time you want him to take food,also platability assurance is there from organisation.
Nilesh Ukarde> 10 batch>ITM"

INTEL ADVERTISEMENT

The ad states freudian theory & shows the transition of personality from Ego to superego.
Here intel shows their heroes are differnt from others.
This depicts their thinking is on different lines and hence the differentiating factor in the race.

tata sky

This advertisement is a perfect example of superego state of the personality type of FREUDIAN THEORY .
The ad states that how the picture quality and voice quality of tata sky is superior due to which it changes the consumer mindset from the cricket fever to register the product benefits.

Water

Jungian Theory applicable here, i.e sesing & feeling. Also behavioural theory & motivation

Ravi Kishan

Findings :

Jungin Theory : Sensing & Feeling, as well as Thinking.

Touching feelings of middle & lower middle class people, that there is biscuit for their need

Home Minister

Findings :

Jungian Theory of sensing & feeling. as well as thinking.

As in india, generally home requirement are decided by lady in house, so britania has

tried to influence her.

Also, strong stimulus to households,to prefer britania marie as their snack

Britania Nutri Choice

Findings :

This ad shows the transition between superego & ego state.,

i.e freudian theory of personality is applicable here

maruti service center

analysis:

1. emotional

2. relationship

3. reliable

4. depandable

5. safe

6. service quality

7.honest

8. genuine

9. relationship

*/the add is focused on maruti service center. the relation between maruti service center and it's car is simillar to a child and mother. small child feels safe and happy in his/her's mothers arm so as maruti car in maruti service center/*

name:arun choudhary

roll no:9

Batch X

What is to be done for Consumer behavior Subject?

Dear All,

two things are expected from us by our Consumer behavior Prof.Ankush Sharma:

1. Post an Advertisement
2. Analyse the Ad

Below is the procedure for doing the step 1 and step 2 you can do it yourself (If u have attended lectures ;))

There are two ways by which you can upload a video
1. Upload from youtube
2. Upload from your computer (if you have one already with you)

1. Upload from youtube

Select Your YouTube Video


Screen Capture of YouTube

You can easily embed any video on YouTube into the marketing specialization blog. Here's how you do it.

First, go to YouTube and find a video that you like. It doesn't have to be a video that you created.

Next, look for the box directly to the right of the video. Not only does this box let you subscribe to videos, it also gives you the code for embedding video. Go to the line marked Embed at the bottom of this box. Click inside the code box next to the word Embed. All of the code text should automatically be highlighted. If not, you'll need to select it. Copy this code. You can copy by right-clicking on your mouse and selecting copy from the drop-down menu.

Paste the Code Into Blogger


Screen Capture of Blogger

Next, you need to paste this code into your blog.

Log into your Blogger account and compose a new message for your blog. Select the edit HTML tab, and paste the code you copied from YouTube. It is important to make sure you have the HTML tab selected first. You can paste the code by right-clicking and selecting paste from the drop-down menu

Preview Your Blog and Enjoy Your YouTube Video



That's it. Press the post button and then preview your blog, to make sure everything works. When readers look at your blog, they'll see the embedded video, and they can click on the play button in the center to view the video.

It is possible to modify the HTML code so that the video automatically plays as soon as it is loaded, instead of making the reader click. However, I don't recommend this. It is rude to readers who don't expect video, and it can really drag on users who have slow connections.

2. Upload from your computer (if you have one already with you)

Identify the video to be uploaded and check its path.
In blog click on New Post as shown in below screen


Now in New post click on Video symbol as shown in below screen

A window will appear, in this click on browse to locate the Video file from its path which you identified at the start to be uploaded

Give a title to the video and accept terms and conditions and click on upload video
Now video shall be visible in the Post

Click on save and then Publish, the video is uploaded

In case you have any queries or issues feel free to write back a mail.

thanks & regards,
Anand kattekola