In the Fevicol Ad we can see two ply are joint together with Fevicol.
Body builders and also an elephant are trying to break the joint with their
full strength but are unable to break the same.
ANALYSIS
From this Ad LEARNING ELEMENTS are visible.
The Marketer is trying to create stimulus for Fevicol in the minds of people
by showing even elephants and body builders not able to break the wood
joint by Fevicol.
So, here stimulus is created for Fevicol.
In market we can see this advertisement has created strong drive among the
people for Fevicol.
The Marketer says "FEVICOL AISE JOD LAGAYE, ACCHE SE ACCHA NA TOD PAYE."
By saying this he tries to motivate people to purchase Fevicol for lifetime Durability
for their funiture and their other neccessities.
We can see strong drive of this Ad on people that they demand only Fevicol
which is inbuilt in thier minds.
People purchase again and again only Fevicol and not other substitutes.{REINFORCEMENT}
All the elements makes learning effective for Maketers.
Arvind Goyal
10th batch
Roll.no- 10